we're cat parents ourselves. when we discovered what most big brands were putting in their cat food and treats, we were disgusted.

most name-brand pet foods put fillers and additives into their products to maximize profit margins and make their products more appealing to humans (think: artificial coloring).

we're defining the "premium inclusive" pet food space.

a lot of the healthier options out there are super expensive. that's where we come in. our treats are high-quality at accessible prices because every cat deserves nutritious food.

it's simple: we have lower profit margins and don't stuff our food with cheap fillers (like corn) just to make an extra buck. we want the best for your cats and your wallet.

we practice care and intention at every level. our recipes are made using responsible farming practices and produced in a family-owned facility that manufactures human-grade pet food. (we don’t recommend chomping down on cat treats, but you *technically* could.)

all materials we use are ethically sourced and manufactured in a sustainable facility:

• they're equipped with solar panels (reduces about 1,839.40 tons of CO2 emissions per year).
  
  
• proudly MSC certified, which means the seafood products are harvested responsibly and meets rigorous standards to protect the marine ecosystem. 
  
  
• committed to using 98% recyclable materials.
  
  

you can also rest easy knowing all of our products are third-party tested to ensure safety and maximum deliciousness.